Deposit - Paid

Payment 2 - Pending

Payment 3 - Due March 6th, 2025

Final Payment - End of May

2024

Proposal 11/05

Digital Strategy 12/04

Billboard OOH Deck 12/06

2025

Brand Development Draft 1/10

B2B Strategy Deck - 1/16

UPCOMING : Final Brand Guidelines 1/30

December Still Life Shoot

January Still Life Renders

February Lifestyle Shoot - Moved to March

March / April UGC Shoots

DELIVERABLES TIMELINE

JANUARY

January 2025: Finalize Branding & Begin Social Media Relaunch

• Week 1 (Jan 1–5): Finalize social media profile updates. Begin drafting Brand Strategy (tone of voice, visual identity). - COMPLETE

• Week 2 (Jan 6–12): Continue developing Brand Guidelines (logo, color schemes, typography). Draft B2B-focused LinkedIn articles. - COMPLETE

• Week 3 (Jan 13–19): Brand Packaging BLOOM Deliverable – OOH Ad 2 Finalize and Deliver - COMPLETED NOT DELIVERED

• Week 4 (Jan 20–26): Begin Packaging Redesigns (focus on redesigning two collections). Deliver BLOOM + AD 2. Complete White Oud packaging refresh design due this week. - DELAYED

• Week 5 (Jan 27–Feb 2): Continue Packaging Redesigns. Finalize Brand Guidelines Deliverables and start planning for Lifestyle Shoot (to take place in March). - UPCOMING

FEBRUARY

February 2025: Execute Packaging Redesigns & Launch Social Media Campaign

• Week 6 (Feb 3–9): Finalize Packaging Redesigns and begin Social Media Launch Campaign with updated Branding. Start influencer outreach and negotiations.

• Week 7 (Feb 10–16): Continue Packaging Redesigns. Finalize Lifestyle Shoot planning and prepare shoot concepts.

• Week 8 (Feb 17–23): Finalize Packaging Redesigns. Begin rolling out social media content and ad campaigns. Two new packaging designs due at the end of February.

March 2025: Execute Lifestyle Shoot & Continue Social Media Campaign

• Week 9 (Mar 2–8): Lifestyle Shoot (first week of March). Continue social media content and ads rollout.

Key Updates & Adjustments:

• Lifestyle shoot: Moved to the first week of March (Mar 2–8), with planning happening in February.

• Packaging redesigns: Completed by the end of February to align with the shoot.

• White Oud packaging refresh design is due this week (Week 4).

• Two new packaging designs are due by the end of February.

• Social media relaunch: Begins in February with the launch campaign, followed by continuous updates based on performance.

• LinkedIn content: Pushed to the end of the project (April/May). LinkedIn articles focusing on Brand Legacy and Distributor Success Stories will now be published in the final stages of the project, aligning with the conclusion of the overall campaign.