What’s Included
Visual Identity Update
Refined logo variations and iconography
Updated color palettes and typography systems
Guidelines for consistent use across digital and print
Messaging & Tone of Voice
Refreshed brand story and mission statement
Clear positioning statements tailored to your audience
Copywriting frameworks for marketing and social media
Digital Refresh
Social media templates and updated content grids
Website refresh recommendations (structure, design, language)
Email signature, pitch deck, and presentation updates
Collateral Alignment
Updated marketing materials (brochures, one-pagers, flyers)
Business cards and stationery systems
Event or packaging touch-points where applicable
Deliverables
Comprehensive Brand Refresh Guidelines (PDF or interactive file)
Digital assets package (logos, fonts, templates, icons)
Messaging guide with audience-ready copy samples
Optional: website or social media implementation support
Who It’s For
Businesses who already have a logo or brand identity but feel outdated
Companies preparing for a new phase of growth (launch, expansion, re-entry into market)
Teams needing a unified look and voice across platforms
Outcome
A brand refresh ensures that your company feels modern, trustworthy, and relevant while honoring the equity you’ve already built. Think of it as a strategic polish that brings your brand into its next chapter.